ABSTRACT
The COVID-19 epidemic has had a huge impact on all education systems throughout the world. The lockdown policy caused higher education to find alternative teaching solutions to serve students' needs. Consequently, MOOCs have become a fascinating solution for several universities. However, the evidence from existing research still needs to be better understood by significant factors to support learners during COVID-19. This study examined the factors influencing students' adoption intention of MOOCs in developing countries during the coronavirus outbreak. This research reports the online survey of 1,384 university students enrolled in Thai MOOC as the primary part of the curriculum. The extended UTAUT2 was proposed and analyzed using a structural equation model to improve the comprehension of students' adoption intention on Thai MOOC. The result found Performance Expectancy, Hedonistic Motivation, Habit, and Local Language Support significantly influence MOOCs adoption intentions. While Habit was found to be the most significant to students' adoption intention, only gender had a moderating effect on the relationship between Habit and Adoption intention. The overall proposed model explained 84% of the variance in MOOC adoption intention of university students in Thailand during the COVID-19 pandemic. © 2023 IEEE.
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The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital branding. Additionally, the research investigates the mediating influence of digital support and awareness on the adoption of digital branding. A detailed Google-form-based survey was conducted on 231 small cafés and restaurants in Maharashtra's major cities that opened after COVID-19 (Mumbai, Pune, Nagpur, and Thane) to collect primary data. The data was analysed using the AMOS (Analysis of Moment Structures) program. The study concludes that digital branding plays a crucial role as an independent branding strategy and enhances the performance of specialty eatery start-ups in the post-pandemic era. Furthermore, the study highlights the significant mediating effect of digital support and awareness on the adoption intention of digital branding. This research is the first of its kind to examine the intention of startups in the specialty eatery industry to use digital branding to reach their intended audience. The study utilizes a quantitative approach, contributing to the respective research area that has been predominantly qualitative in previous studies regarding digital branding adoption. The findings of this research provide valuable insights for specialty eatery start-ups and other related businesses to enhance their digital branding strategies. © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
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Purpose: Generally, the use of cloud-based services has proliferated all around the world. This tendency increased dramatically during the coronavirus disease 2019 (COVID-19) pandemic when many people were obliged to conduct business remotely. This research study aims to investigate the intentions to adopt (IA) cloud-based enterprise resource planning (ERP) systems in Jordan, as this sort of research is scarce in developing countries. Specifically, this research study combined the model of Diffusion of Innovation (DOI) and the Technology-Organization-Environment (TOE) framework, in addition to looking at COVID-19 as a moderating variable. Design/methodology/approach: Data were collected from 60 participants working in Jordanian companies that currently use, or have the intention to use, cloud-based ERP systems. An online questionnaire was developed and used to collect responses. The study hypotheses were examined statistically using simple regression analysis and hierarchical multiple regression. Findings: The study results clearly indicate that complexity, observability, employee information technology (IT) skills, organizational culture (OC) and top management support significantly affect the intention to adopt cloud-based ERP systems. In contrast, relative advantage (RA), compatibility, trialability, regulatory environment and competitive pressure had no significant effect on adoption intention. Interestingly, the advent of COVID-19 increased the intention to adopt cloud-based ERP systems. Research limitations/implications: The study's findings will provide theoretical and practical suggestions for the effective adoption of cloud ERP in Jordan, as well as aiding other developing nations in comparable situations in implementing cloud-based ERP systems. Originality/value: The study enriches the knowledge and further examines the underlying reasons for adopting cloud-based ERP systems in a developing country. © 2023, Emerald Publishing Limited.
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The COVID-19 and associated lockdown in the country emerged as an opportunity for the digital payment providers and Unified Payment Interface (UPI) is the frontrunner among them. UPI is way ahead of other digital payment modes and recorded more than 22 billion transactions which account for over trillion during the 2020-21 financial year. Even though UPI is the most used digital payment mode in India, currently there is no well-established research model for measuring the user adoption towards UPI. So, this paper portrays the in-depth review of current works of literature on digital and mobile payment adoption intention of consumers and developed a new model exclusively for identifying the factors of adoption of 'Unified Payment Interface (UPI)'. The study introduced the model by extending the existing UTAUT2 model by incorporating 'Relative Advantage', 'Add-on Services' and 'Promotional Benefits' as additional constructs apart from the existing UTAUT2 constructs. The proposed model can be empirically tested further to derive meaningful findings and conclusions that can guide the payment service providers in taking appropriate decisions for the development of their user base. © 2022 IEEE.
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Purpose>Since its inception, mobile payment is rapidly gaining popularity over the years, and starting to replace traditional modes of payment. The usage of mobile payments has further escalated following various precautionary measures (i.e. social distancing) in curbing the transmission of the COVID-19 outbreak. However, most of the elderlies are still sceptical about the usage of mobile payment services. The current study was set to investigate the impact of functional, psychological and risk barriers that resulted in elderlies' resistance towards using such services. The impact of stickiness to cash was also examined as a moderator on the investigated relationships.Design/methodology/approach>Online survey questionnaires were used to collect the responses from 400 elderly consumers at the age of 60 and above. Data analysis was then performed using the SPSS and AMOS statistical software packages.Findings>Findings obtained acknowledged the significance of functional (i.e. perceived complexity, perceived incompatibility and perceived cost), psychological (i.e. lack of trust, inertia, and technological anxiety) and risk (i.e. privacy risk, security risk, financial risk and operational risk) barriers in influencing resistance towards mobile payment services among the elderlies. Consequently, resistance would influence their attitude and non-adoption intention;with attitude as the mediator between resistance and non-adoption intention. Finally, moderation analysis also confirmed the moderating effect of stickiness to cash towards elevating the correlation between resistance and non-adoption intention.Originality/value>This study is one of the very few studies that explored the minimally investigated territory on the consequential importance of mobile payment usage among the elderlies, specifically, through extending the literature on the impact of functional, psychological and risk barriers towards the individuals' resistance. Besides, this study also successfully contributed to existing body of knowledge by highlighting the mediating role of attitude and moderating role of stickiness to cash in the interrelationships between resistance, attitude and non-adoption intention.
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Numerous information-Tracking solutions have been implemented worldwide to fight the COVID-19 pandemic. While prior work has heavily explored the factors affecting people's willingness to adopt contact-Tracing solutions, which inform people when they have been exposed to someone positive for COVID-19, numerous countries have implemented other information-Tracking solutions that use more data and more sensitive data than these commonly studied contact-Tracing apps. In this work, we build on existing work focused on contact-Tracing apps to explore adoption and design considerations for six representative information-Tracking solutions for COVID-19, which differ in their goals and in the types of information they collect. To do so, we conducted semi-structured interviews with 44 participants to investigate the factors that influence their willingness to adopt these solutions. We find four main categories of influences on participants' willingness to adopt such solutions: individual benefits of the solution, societal benefits of the solution, functionality concern, and digital safety (e.g., security and privacy) concerns. Further, we enumerate the factors that inform participants' evaluations of these categories. Based on our findings, we make recommendations for the future design of information-Tracking solutions and discuss how different factors may balance against benefits in future crisis situations. © 2022 ACM.
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The COVID-19 pandemic has accelerated the speed of digital transformation. These new developments will either remain the same or evolve as individuals realize that digital may help them handle various problems today and in the future. Businesses realize that utilizing an online project management service (OPMS) may help them save money and make project management more accessible;as a result, demand for this service is increasing. To better assess OPMS adoption intentions, this research combined the Technology Acceptance Model (TAM) with Task-Technology Fit theory (TTF). An online poll was performed to gather quantitative data from 247 businesses that utilize OPMS for their business processes. This study affirmed the TAM in OPMS, as all connections between perceived ease of use, perceived usefulness, attitude toward OPMS, and OPMS adoption intention are supported. Furthermore, the task-technology fit of OPMS has a significant effect on perceived usefulness and ease of use. © 2021 IEEE.
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Purpose>The use of electric vehicles has received popularity as alternative fuel vehicles to reduce greenhouse gas emissions and energy cost, which are expected to perform a crucial role in the near future of emerging mobility markets. The purpose of this empirical study is to analyse the role of electric vehicle knowledge in predicting consumer adoption intention directly and indirectly in the backdrop of an emerging market.Design/methodology/approach>The study approached an extended version of “Technology acceptance model” (TAM) based on the integrated framework of “knowledge-beliefs-intention”. The model was tested via direct and indirect path analyses with the data collected from Indian respondents using an online survey.Findings>The results indicate the robustness of the present research model, which shows that consumer adoption is significantly driven by electric vehicle knowledge, perceived usefulness, perceived ease of use and perceived risk. Electric vehicle knowledge has emerged as the most powerful cognitive measure, which directly affects the adoption intention along with the measures of “TAM”. Additionally, this also poses a higher indirect effect on adoption intention in the integrated model.Research limitations/implications>The study has focused on potential young and educated consumers, which may not be warranted to generalise the research findings, while youth or millennials are more receptive to adopt innovative and clean technology products like electric vehicle. Based on the findings, implications are offered for encouraging electric vehicles in the backdrop of emerging automobile markets.Originality/value>Concerning this cognitive phenomenon of knowledge, scant literature has been explored the role of subjective knowledge in consumer adoption for electric vehicles, particularly in the emerging markets like India. Thus, the present study analyses how consumers' knowledge about electric vehicle affects their decision to adopt this in the near future of Indian zero-emission mobility market.
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The COVID-19 pandemic has affected the digital transformation of the hospitality industry and triggered Clubhouse knowledge adoption behavior. Clubhouse engagement in the COVID-19 era has gradually changed the forms of communication. Hospitality industry owners can communicate about their interactions and trades through Clubhouse, and members can share their operating and management experiences. Therefore, hospitality industry owners can learn from and support each other. This study aims to bridge the gap between professional knowledge and management adoption in the community of hospitality industry owners. We treat members’ self-regulated and socially regulated learning styles as variables in our analysis of members’ behaviors after acquiring knowledge from the community. This study contributes to our understanding of knowledge-based digital transformation processes in the hospitality industry in the post-COVID-19 era. It has implications for both Clubhouse users and hosts. © 2021 International Consortium for Electronic Business. All rights reserved.
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Purpose Since its inception, mobile payment is rapidly gaining popularity over the years, and starting to replace traditional modes of payment. The usage of mobile payments has further escalated following various precautionary measures (i.e. social distancing) in curbing the transmission of the COVID-19 outbreak. However, most of the elderlies are still sceptical about the usage of mobile payment services. The current study was set to investigate the impact of functional, psychological and risk barriers that resulted in elderlies' resistance towards using such services. The impact of stickiness to cash was also examined as a moderator on the investigated relationships. Design/methodology/approach Online survey questionnaires were used to collect the responses from 400 elderly consumers at the age of 60 and above. Data analysis was then performed using the SPSS and AMOS statistical software packages. Findings Findings obtained acknowledged the significance of functional (i.e. perceived complexity, perceived incompatibility and perceived cost), psychological (i.e. lack of trust, inertia, and technological anxiety) and risk (i.e. privacy risk, security risk, financial risk and operational risk) barriers in influencing resistance towards mobile payment services among the elderlies. Consequently, resistance would influence their attitude and non-adoption intention;with attitude as the mediator between resistance and non-adoption intention. Finally, moderation analysis also confirmed the moderating effect of stickiness to cash towards elevating the correlation between resistance and non-adoption intention. Originality/value This study is one of the very few studies that explored the minimally investigated territory on the consequential importance of mobile payment usage among the elderlies, specifically, through extending the literature on the impact of functional, psychological and risk barriers towards the individuals' resistance. Besides, this study also successfully contributed to existing body of knowledge by highlighting the mediating role of attitude and moderating role of stickiness to cash in the interrelationships between resistance, attitude and non-adoption intention.
ABSTRACT
Owing to the convenience, reliability and contact-free feature of Mobile payment (M-payment), it has been diffusely adopted in China during the COVID-19 pandemic to reduce the direct and indirect contacts in transactions, allowing social distancing to be maintained and facilitating stabilization of the social economy. This paper aims to comprehensively investigate the technological and mental factors affecting users' adoption intentions of M-payment under the COVID-19 pandemic, to expand the domain of technology adoption under the emergency situation. This study integrated Unified Theory of Acceptance and Use of Technology (UTAUT) with perceived benefits from Mental Accounting Theory (MAT), and two additional variables (perceived security and trust) to investigate 739 smartphone users' adoption intentions of M-payment during the COVID-19 pandemic in China. The empirical results showed that users' technological and mental perceptions conjointly influence their adoption intentions of M-payment during the COVID-19 pandemic, wherein perceived benefits are significantly determined by social influence and trust, corresponding with the situation of pandemic. This study initially integrated UTAUT with MAT to develop the theoretical framework for investigating users' adoption intentions. Meanwhile, this study originally investigated the antecedents of M-payment adoption under the pandemic situation and indicated that users' perceptions will be positively influenced when technology's specific characteristics can benefit a particular situation.